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Strategy is above tactics.

We encourage thoughtfulness.

MEMORABLE BOYCOTTS: WHEN CONSUMER DEMAND SHAPES THE BRAND
Legendary boycotts
MEMORABLE BOYCOTTS: WHEN CONSUMER DEMAND SHAPES THE BRAND

MEMORABLE BOYCOTTS: WHEN CONSUMER DEMAND SHAPES THE BRAND

In an era where consumers are becoming increasingly vocal about their values, they expect brands…
The Changing Landscape: How ESG and CSRD Will Shape Marketing Communication in the Near Future
CSRD, ESG és marketingkommunikáció
The Changing Landscape: How ESG and CSRD Will Shape Marketing Communication in the Near Future

The Changing Landscape: How ESG and CSRD Will Shape Marketing Communication in the Near Future

In the dynamic world of business, marketing strategies and marketing communication must constantly evolve to…
Marketing Strategy: Piecing It Together After Doing Our Research
marketing strategy
Marketing Strategy: Piecing It Together After Doing Our Research

Marketing Strategy: Piecing It Together After Doing Our Research

Everyone's a Marketing Guru In the ever-evolving field of marketing, there's always a new voice…
Social media — where we are now. GWI’s research data.
social media adat 2021
Social media — where we are now. GWI’s research data.

Social media — where we are now. GWI’s research data.

In many cases, the "latest holiday statistics" (at the end of the year) are not…
Positioning: The Schrödinger’s Cat Phenomenon of Marketing
positioning lagom
Positioning: The Schrödinger’s Cat Phenomenon of Marketing

Positioning: The Schrödinger’s Cat Phenomenon of Marketing

Positioning: The Marketing Puzzle Piece that Makes Your Product Stand Out When it comes to…
Mastering the Research Phase: The First Step in Crafting a Winning Marketing Strategy at Lagom
marketing strategy research phase
Mastering the Research Phase: The First Step in Crafting a Winning Marketing Strategy at Lagom

Mastering the Research Phase: The First Step in Crafting a Winning Marketing Strategy at Lagom

Decoding the Secret Sauce: Our Approach to Marketing Strategy at Lagom Many are curious about…

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