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MEMORABLE BOYCOTTS: WHEN CONSUMER DEMAND SHAPES THE BRAND

In an era where consumers are becoming increasingly vocal about their values, they expect brands…

The Changing Landscape: How ESG and CSRD Will Shape Marketing Communication in the Near Future

In the dynamic world of business, marketing strategies and marketing communication must constantly evolve to…

Marketing Strategy: Piecing It Together After Doing Our Research

Everyone's a Marketing Guru In the ever-evolving field of marketing, there's always a new voice…

Social media — where we are now. GWI’s research data.

In many cases, the "latest holiday statistics" (at the end of the year) are not…

Positioning: The Schrödinger’s Cat Phenomenon of Marketing

Positioning: The Marketing Puzzle Piece that Makes Your Product Stand Out When it comes to…

Mastering the Research Phase: The First Step in Crafting a Winning Marketing Strategy at Lagom

Decoding the Secret Sauce: Our Approach to Marketing Strategy at Lagom Many are curious about…

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