LAGOM marketing strategy helps decision-makers to see market, product, and business-reality (e. budget) synthesized in one document.
Actionable strategies,
based on research.
Why LAGOM Marketing Strategy?
Decision Making & Implementation
Informed decisions
Easy implementation
Funnel-specific KPIs, budget and human resources, precise briefs, prioritised task lists and timelines can be set up for the next 6-12 months period.
Not too much, not too little
We leverage a „T-model” methodology. After a wide-spectrum research, we focus only on the action plan that is the ideal blend of feasible and impactful.
2-10 weeks
Developing strategy for a business that is entering a new market, launching a new product, or re-branding the old one, takes more time than single audits.
is a Swedish word. It means
Not too much, not too little, just enough.
Actionable strategy is LAGOM.
Support
not overrule.
Healthy mix of
data and insight.
Short-term results
build the long-term.
Spending for return
without overspending.
Mindful growth
no burn out.
Safe decisions
but not slow decisions.
Multidimensional strategy
focused planning.
LAGOM is in a unique position.
15 years in digital marketing
We’ve seen many types of marketing – and related business – challenges over years. Either you are a start-up or a dignified oldie, we probably can help.
Caring Outsiders
‘Outside’ position means that we are not part a marketing agency, and neither of your in-house team. We are and stay ‘outsiders’ because it gives us the freedom to stay quasi-objective.
Wide-spectrum Specialists
Not an oximoron. We are specialised to strategy. It means that our methodology is fix, and can be applied to answer various inquiries, and plan marketing to diverse sectors.
LAGOM methodology
T-type planning model.
ONE-SIZE-FITS
STRATEGIES
Mature methodology
Quick, even 4-6 weeks
Detailed audits
Mid-size costs
Business-centered
Barely consumes the client’s time
‘Outsider’ position
On-hand marketing experience
Unshared attention
Expertise in different marketing areas
No conflict of interest during implementation
DEEP-RESEARCHED
STRATEGIES
Audit & Research
- Market research
- Competitor research and audits
- SEO audit and keyword planning
- PPC platform and campaign audit
- Funnel audit
- Communication audit
- UX/UI audit
Strategic Planning
- Marketing strategy for the next 12 month
- Entering new market(s)
- Launching new product/service
- (Re-)branding
- Content and communication strategy
- When you just feel that marketing could/should go in a more organised way
Strategic Support
- Consulting
- Workshop
- Trainings (for in-house junior professionals)
Partners
